On March 29, the official release of Xiaomi Auto said that the number of Xiaomi SU7 reached 88,898 after 24 hours on the market.

3月29日,小米汽车官方发布消息称,在上市24小时后小米SU7的大定数量达88898辆。

 

However, according to the latest data, millet auto stores have accumulated 1,800 to 2,000 units, of which the average daily increase of 700 to 1000 batches of new stores, the lock rate of 35% to 40%, and the cancellation rate of 40%.

然而最新据数据显示,小米汽车门店均店累计大定1800~2000台,其中日均新增进店量700~1000批,锁单率达35%~40%,退订率达40%。

 

In response to such a high cancellation rate, analysts believe that it is because the number of stores is small, the amount of store entry completely exceeds the capacity of the store, and some customers choose to cancel because of the normal reception and pickup time, waiting to see the delivery of word of mouth.

针对如此之高的退订率,分析人士认为其是因为门店数量较少,进店量完全超过门店承受能力,部分客户因为无法正常接待和提车时间选择退订,有待观望交付口碑。

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